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Guerrilla Marketing
- June 18, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
No CommentsGuerrilla marketing, as it is often called, involves simple gestures and interactions to make an impact on target audiences. It is unconventional, low-cost and attention-grabbing. Learn how to add this strategy to your marketing efforts.
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Marketing to Baby Boomers
- May 29, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing, Social Media
The baby boomer generation, born between 1946 and 1964, holds a wealth of opportunities for financial advisors, especially those nearing retirement. Marketing to this demographic can help strengthen ties with your current clientele as well as reach a new audience of clients. Outlined are tactics and suggestions that advisors may want to consider when marketing to baby boomers.
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Marketing to Millennials
- April 24, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
Studies show millennials are the most self-expressive, diverse, tech-savvy and educated generation in history. But when it comes to financial literacy, many millennials do not know where to begin, and need financial guidance now more than ever.
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Up Your LinkedIn Game this Spring
- April 8, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing, Social Media
While Facebook and Twitter each have their place for business owners, LinkedIn is prominently where prospecting is done and professional connections are made. Here are three simple tips that can help you start maximizing your LinkedIn presence and do some social media spring cleaning.
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NEXT’s National Educational Conference 2015
- March 4, 2015
- Posted by: nextMarketing
- Category: Blog, Events, Marketing
NEXT Financial Group Inc. (NEXT) hosts the National Educational Conference (NEC) to provide our Representatives with new tools to grow their businesses. The 2015 NEC will celebrate connection through creating opportunities for our advisors to network and share their success stories at the iconic Bellagio hotel in Las Vegas, Nevada from April 29 – May 3.
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Five Steps to Re-Energize Client Meetings
- February 25, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
Client meetings are one of the most effective opportunities you have as a financial advisor to strengthen client relationships and illustrate your value. A memorable meeting requires preparation, attention to detail, and going above and beyond the investing process.
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Connecting with CPAs – What You Need to Know
- February 18, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
Building a strong alliance with a CPA can greatly benefit your financial practice. However, many advisors find the task of initiating this relationship difficult. The key to maximizing interactions is to build a strong friendship not only on the business level, but also on a personal level. You might be asking yourself, “Where do I begin?” This article gives you steps to start on your path to creating long-lasting and fruitful relationships with CPAs.
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How to Show Clients You Care
- February 12, 2015
- Posted by: nextMarketing
- Category: Blog, Business Development, Marketing
Stuffed animals and heart shaped boxes have officially taken over grocery stores. With Valentine’s Day quickly approaching, show your customers you appreciate them by considering one of the following acts of kindness.
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How to Create and Maintain Relationships with Journalists
- January 29, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
Developing a relationship with the media is crucial for gaining exposure for your brand. Having a plan in place for getting your information distributed to the masses will optimize your marketing strategy, while bringing awareness to your financial practice.
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5 Steps to a Successful Marketing Plan
- January 14, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
We all have ideas that could be extremely beneficial for our practices when properly executed. Maybe you tried a seminar, or a couple of ads in a newspaper, or sending out a postcard – only to receive a poor rate of return. While these efforts can greatly enhance your practice, everything must have a plan.