Invite Your Customer to Your House
Invite your customers to your house and be a gracious host. Host an informative seminar or dinner party and invite experts to speak over relevant topics such as retirement planning or taxes. Your clients will notice you making the extra effort to continue building relationships beyond the scope of work. In addition to getting to know your customers better, you will also be providing them with valuable knowledge they can take with them when managing their finances.
Say Thank You
Do something meaningful to show your customers you care about them. Express gratitude for even simple courtesies to let your customers know they are appreciated. Your customer will have a more pleasant experience if you take the time to say thank you verbally or through a genuine gesture. To keep customers coming back, make them feel valued in one of the following ways:
- Take your top customers out to an appreciation dinner.
- Gift your customers with a small token of appreciation such as a Starbucks gift card.
- Stop and thank them for their business in person from time to time.
Stay In Touch
Stay in touch with customers even when they are not in need of a product or service at that time. One regular, short phone call or meeting can go a long way in your customers’ eyes. Other ways to stay in touch include:
- Send newsletters out to your customers to keep them updated on any new initiatives or upcoming events.
- Post frequently on social media* and respond to any questions or inquires in a timely manner.
- Schedule webinars for your customers with new monthly topics. Reach out to local professionals and ask them to guest speak on the webinars as a way to provide a variety of content.
Customers recognize and appreciate it when their financial advisors take the extra time to show that they care. Satisfied customers are typically more likely to continue doing business with you and helping your practice grow. So, make sure to personalize your interactions and show gratitude to all of your customers.
To find out more about how NEXT Financial Group, Inc. can help you build stronger relationships with your clients, call 877.876.6398 ext. 4899, or contact the NEXT Marketing Department at Marketing@nextfinancial.com to submit an inquiry.
*Consult your Compliance Department before using social media.