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How to Create and Maintain Relationships with Journalists
- January 29, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
No CommentsDeveloping a relationship with the media is crucial for gaining exposure for your brand. Having a plan in place for getting your information distributed to the masses will optimize your marketing strategy, while bringing awareness to your financial practice.
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Building Your Client Relationship Muscle
- January 14, 2015
- Posted by: nextMarketing
- Category: Blog, Business Development
Let’s face it, as long as you are in the business of managing people’s life savings, you will have to build strong, trusting client relationships. Building strong client relationships is much like finding the best workout routine. If you do not apply the correct exercises and practices, you may be doing damage to your client relationships without realizing it.
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5 Steps to a Successful Marketing Plan
- January 14, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
We all have ideas that could be extremely beneficial for our practices when properly executed. Maybe you tried a seminar, or a couple of ads in a newspaper, or sending out a postcard – only to receive a poor rate of return. While these efforts can greatly enhance your practice, everything must have a plan.
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Press Release Prerogative
- January 14, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
Understanding the purpose of a press release and why it is an effective marketing instrument can give you a distinct edge over your competition and provide great public exposure. There are a multitude of avenues to attract favorable media attention, and a press release is a direct way to gain that needed publicity for your announcement.
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Is Radio In Tune With Your Plan?
- January 14, 2015
- Posted by: nextMarketing
- Category: Blog, Marketing
Radio can be a highly effective marketing medium for independent advisors. It can familiarize a vast audience with your services and reach more potential prospects than hosting monthly seminars. The key to generating new prospects is to be accessible.