Marketing is the heart of your business and a key aspect when it comes to keeping clients and attracting potential ones. Without marketing, current customers as well as prospects may not be aware of all the services that you offer, which could decrease the opportunity to expand your client base. To help ensure that this doesn’t happen to you, we interviewed our Marketing Manager on the steps of building and planning a marketing campaign to better help your business.
Target Market
Th
Look at that top portion of your book to get an idea of who your target market is, given that you want to attract more clients who emulate those you enjoy working with the most.
Demographic Research
An important thing to keep in mind when doing demographic research is how your target market can be reached both from a geographic and marketing channel standpoint.
Marketing Channels
While planning these campaigns, look at the age range you want to target along with your budget. For instance, when marketing to young adults, a social media strategy may be an affordable option that has the potential to gain traction. On the other hand, when marketing to older adults, newspaper or specialty magazine advertisements might be a more fitting marketing tactic.
Repetition and Tracking
After determining your strategies as well as a timeline, it’s important to determine how you are going to measure the results. Whether you track clicks from online campaigns or record outgoing and incoming calls, measuring results can define the success of your campaign as well as what methods work best for you.
Creating a marketing campaign can be difficult when you don’t know where to start. Hopefully these tips we have gathered for you can help you build the campaign that’s right for your business. If you have any questions about building a marketing campaign contact the NEXT Marketing department.